Suit & Pie has had the pleasure (and pain!) of attending a number of Project Fit classes over the last few months and can testify that these are by far the most challenging and yet the most rewarding classes you will ever take part in. The sessions are based on the HIIT (high intensity interval training) concept which mixes short spurts of intense treadmill running with weight exercises resulting in higher calorie burn throughout the day. Project Fit was founded by Joel Hilton and Ben Staines who are masters in transforming bodies and mindsets and pushing people to their limit – perfect for our re-invention issue! We got the download from Joel…
Tell us a bit about the Project Fit story. How did you and Ben meet? How did the concept come about?
Project Fit was born out of a passion to see and help people really achieve the health and goals they have always wanted to. Ben and I used to work together and became good friends through our common love of fitness and training. I come from a fitness background and Ben comes from a business background so we put our skill sets together and Project Fit was born. Our tag line “you vs your body” is really what project fit is all about. It does not matter what anyone else is doing you are competing with yourself and achieve what you want to achieve. The tag line really sums up our business.
Your classes are notoriously tough. How do you keep people motivated?
I believe that to enable someone to achieve something they didn’t think they could will keep them motivated. To increase their self-belief and to push through limits you think you have is very empowering. “Believe you can and you will.” Also I shout a lot and am pretty loud so I think that motivates people.
What has been your ratio of female to male participants so far?
We have a ratio of around 60% female 40% men. I think women are more open to classes and seek guidance in strength work. I think men have a preconception that classes are not for them however we find that once guys have tried a Project Fit session they quickly become regulars.
People of all shapes and sizes come to Project Fit – what has been your biggest transformation story?
We have genuinely seen some amazing transformations. I will not name anyone but by coming to do regular Project Fit sessions we have seen people achieve things they never thought possible. One person over the course of 3 months, 3 sessions a weeks and nutritional help from me lost nearly 2 stone in weight and went from 31% body fat to below 20. Now that is crazy good!!!! But this individual was very committed and consistent.
Project Fit seems to be part of a new wave of gyms that specialise in only one kind of class and operate on a pay-as-you-go basis with the whole experience being much more immersive (eg. 1Rebel, Psycle). What is the appeal?
I think the consumer wants something different, something a little more personal. Something that is really going to motivate and enable them to achieve goals. People also want variation in their training and are far more knowledgeable now than ever before so people see health and fitness as more of a lifestyle choice as opposed to hours spent in a gym which people felt obliged to do and is perceived to be boring.
Also financially people do not want to be tied to an annual contract.
What are your plans for Project Fit in the future?
Please god in the future with hard work we will have a few London studios and will be looking to the international scene to set up Project Fit
What would you say to readers who are thinking of trying out a Project Fit class?
Project Fit is all about attitude not fitness level. I promise you do not have to be fit to come to Project Fit you have to want to get fit to come to Project Fit. Don’t worry about what anyone else is doing commit to your workout and the results will take care of themselves.
And now, for some quick fire questions:
What did you want to be when you were 5 years old?
Favourite pre-workout track to get in the zone?
Lose Yourself, Eminem.
Guilty food pleasure?
I have a terrible sweet tooth. Chocolate unfortunately.
Arnie or Sly Stallone?
Rocky all the way!
Who can do the most push-ups: Joel or Ben?
Ha ha me for sure